What public figure is your personal branding idol, and what about their branding strategy inspires you the most? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. YEC has also launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. 1. Richard Branson Richard Branson is one of my personal branding icons. From Virgin Records to Virgin Atlantic, he’s built a strong brand and following through interesting storytelling, innovative initiatives, and world-class design. – Arry Yu, StormX 2. Marcus Lemonis The more I watch him, the more Marcus Lemonis has climbed my list of favorite entrepreneurs and branding experts. His branding strategy always involves the people who have started the business and staying true to the original concept the business was founded on. The best part about the way he approaches the reshaping/..
Many articles point to the fact that the job interview is really all about the so-called cultural fit of the candidate, provided the skill and experience requirements are met as well of course. The thing is that in addition to the hiring manager, several other company members, too, are interviewing candidates to add their own assessments. For practical purposes, what’s called company culture can be separated into two distinct areas. One is influenced by the top leader of the organization, and the other is influenced by the departmental leader or the hired employee’s immediate supervisor. Years ago, I worked at a Fortune 100 company that had a history of buying many other companies whose individual and distinct cultures had been kept intact and independent of each other all along. At one point, though, a new CEO took over and decided to instill one single culture throughout the hundreds of subsidiaries and affiliated companies under his jurisdiction. That action caused an amazing tran..
It is important to distinguish yourself from the rest of the crowd if you want to find a job which you are really excited about. You need to make an impression that will make people remember you. This impression both needs to be on paper such as on your resume and cover letter as well as in person. Below you can find some tips to stand out from the crowd. Tailor Your Resume and Cover Letter: Your resume and cover letter should be tailored according to the job description. Short and to the point sentences are key to achieving success. Don’t forget that a person like you will read these and s/he doesn’t know you so that you need to bring out your abilities that will fit the most to the requirements of the position. Network: It is about who you know nowadays. Therefore, use all opportunities to meet with new people in your field. You can do this by going to conferences, industry events or career fairs or by trying to message key people in your desired companies through social media. Many..
The pillars on which you build the foundation of your brand are truly important. Another essential consideration regarding that fact is some pillars are more complex than others. Culture is one of those sophisticated systems of support successful businesses employs to remain sustainable. As a result, here is another aspect of business culture that can positively or negatively affect your brand’s bottom line. Often when discussing the company or corporate culture, people are mostly referring to the qualities and characteristics found inside of a company. My previous article proved that convenience, while beneficial, is not enough. However, there is one more detail inside of your company’s internal culture to consider: the way the people within think. Companies in which their employees share a similar mindset, perspective or thought process can have a decided advantage over those that don’t. It is in this type of system where collaboration, communication, and creativity can thrive. The..
No matter how prepared or organized you are, obstacles will always come along your way and force you to get out of your comfort zone and do something to solve them. When you face a challenge, the first thing you need to do is to stop and take a deep breath so you can think before you act. Below find the rest of the steps you need to take in order to overcome challenges at work. Define the real problem: The first thing you need to do is to define what the real problem is. Start with asking questions about the problem so that you can get to the root of it. Then, formulate the problem and explain it to your coworker to check whether you really understand it. Talking about the problem with someone else helps you understand it better and understanding the problem well is the first step of solving it. Divide the problem into smaller pieces: It is very hard to deal with one big problem but if you divide this problem into smaller pieces, you can easily deal with these small problems one by on..
Whether you realize it or not, we are at a pivotal juncture in the marketing and advertising industry. This industry is one that is (and always has been) located at the point where information, entertainment, politics, technology, society & culture converge. The last four elements listed have become more prevalent since the turn of the century. The byproducts of these have affected the way we as marketers and advertisers work as well as the ability for companies to maximize revenue. Many business owners don’t know where to begin and feel overwhelmed at the thought of figuring this out on their own. Thus, I mark my return, inspired by an upcoming session at Seattle Interactive Conference, fully equipped with the answer: it all starts with culture. The word culture, when used in our industry, is much like the word brand. Both words are often used interchangeably with terms that are, in fact, components that define each concept in part (i.e.: logo vs. brand or customs vs. culture). This ..