According to a recent survey made by MidAmerica Nazarene University with 2,000 Americans, only 25% of Americans currently work in their dream jobs. These 25% of Americans have either high salaries, born during the baby boomer generation, have PhD degrees or live in the Southwest area. However, what about the rest of the Americans? What do they want from their jobs? Almost half of the Americans want to own businesses. 41% of survey respondents said that they want to have their own businesses but they are not willing to work more than 60 hours in their businesses. Out of these survey participants, 12% of them said they want C-suite titles, 23% said they want a mid-level management role, and 18% said they dream of having an associate position within a company. Also, they prefer to work in California but drive less than 2 miles to work and work only between 9am and 5pm with no overtime commitments in a small company with less than 30 employees. Well although these are ideal conditions, th..
When building a personal brand mobile marketing is key to increased visibility online. To achieve this it’s not only important to create compelling visual content that attracts an audience, but to also tailor them for your niche. There is still a large number of younger users who use the popular social network, Snapchat, and advertising opportunities are growing here. With content that can reach your target market in a more personalized way, a personal brand can tap into a wider community of people who are mostly aged 25 and younger. With use of special effects, clever emojis, a headline with catchy phrases and images or videos, you can capture the attention of users and draw them into your ads. How can you effectively promote your brand on Snapchat? One way is to bring users into the latest news and events your are offering. Other ways are through targeted and entertaining ads, direct messages, and exclusive offers. Being aware of what your market is desiring and is attracted to wi..
It doesn’t matter whether you’re a recent college graduate, a systems analyst, or a high-level executive with an annual income of several million dollars. What all people have in common is the need to know how to prepare for a job interview. The reason is that the job interview is nothing less than a contest, whose rules are well-known to participants. There is only one winner, and all the rest are losers. Sorry, this is not the Olympics, where there are indeed three winners. Meeting for the first time Before I meet with a new client for the first time, I ask the person to forward to me a résumé and job description of the position the client is interviewing for. I study both documents thoroughly so that we won’t waste time on that while we’re together. For the first session, I ask my clients to come to my office dressed as if the meeting were a real job interview. It gives them an opportunity to hear an unbiased evaluation of the impression they’d make when meeting someone for the f..
You would think that creating a championship culture is easy with athletes making multi-millions of dollars each season. But, in my experience, it is just as hard creating a championship culture in that environment as it is creating it in your company. Baseball managers have to deal with players that show up with attitudes, behaviors and performance similar to your employees. I know that’s hard to believe but they have to deal with athletes with… inflated egos, an inability to take feedback and coaching, closed minds to changing how they are doing things because they’ve had a lot of success doing it their way for a long time, but that approach isn’t going to get their performance to the next level. an attitude focusing more on the position they are asked to play, or their playing time, rather than what is best for the team overall Does any of that sound familiar? If so, you may want to take an approach like Alex Cora used during this baseball World Series championship season for t..
Achieving life goals need persistency and being completely focused. A life goal can be finishing up your degree, thesis, getting a professional certification or similar. However, be careful about not mixing up your day-to-day goals with your bigger personal goals. Crossing off items from your daily to-do list is a great motivator and a source of serotonin for your brain. However, you should leave your daily survival mode and take a step back to look at the big picture. You need to think why you are doing these small tasks or where you want to be in the next three years or five years. If you live your life with no direction or plan and only count on small tasks as victories, then, you cannot move your career forward or get lost in the daily chaos. Unfortunately, most of our days are filled with lots of meaningless and busy work such as answering emails or attending unnecessary meetings. If you think how much of your time you spend on something meaningful, you will notice that it is onl..
Having a well-planned social media strategy is an important part of building your personal brand online. Using the best platforms to their fullest potential is also important for visibility and sales. Instagram is one of the top social networks today that builds a larger audience and following online, which makes this a must-engage tool for brands. Posting stories, images and videos that your audience will love is just one part of the success formula. Utilizing the right hashtags and captions for both promoted and organic posts can be very effective in getting your brand noticed, and this involves careful attention to quality and the right message. Here are several ways you can help your business stand out from the rest: Promote your brand – In the mix of your existing posts you take advantage of promoted or sponsored posts right from the Facebook Ads Manager or inside your Instagram account. This is always changes and improving its features as the mobile platform includes as the us..
Why is the phenomenon of social media so important? Social media serve to develop mutual relationships based on trust. It is a very broad-based approach, as opposed to traditional networking, which is more targeted and narrower. For example, if you have a LinkedIn profile, a Web site, or a blog, people come to you to learn more about you. This way, you are pulling viewers toward you. Now compare that with the endless junk mail—electronic and otherwise—we all receive, which is pushing irrelevant information toward you. Social media have many advantages for job seekers, because social media Can communicate your brand. Can showcase your technical skills. Enable you to build your credibility and trust. Can hide liabilities and shortcomings. Are platforms for scheduling in-person meetings. Are less intimidating. Can be used as screening tools. Are very efficient because they work around the clock. Social media offer job seekers many benefits, because social media Enable people to networ..
Everybody has heard the term work-life balance before but now there is a rising trend called work-life integration. What do you think is the difference between work-life balance and work-life integration? For those of you who do not know the answer, let’s look at what these terms actually mean and then, you can decide which one works better for you. Work-Life Balance: Work-life balance assumes that you have a fine line between your work responsibilities and your social/family life. People who favor this trend suppose that you work from 9am to 5pm at the office leaving your other responsibilities behind and after 5pm, you stop replying work related messages or stop taking calls from work and only spend time with your family and friends. Therefore, you have a balance between your work and other responsibilities. Also, when you take time off for vacation, you really make a vacation and do not answer anything work related so your mind can refresh. Work-Life Integration: Work-life integra..
For years groups on social media have been a hub of activity, especially for brands. These are a great a place for your personal brand to share helpful information and for networking. Groups can help build your community and create more meaningful social interactions. Many brands and businesses focus on their social network profiles and blog as the main place for activity and content sharing. By engaging in groups that are relevant to your niche you can actually attract new loyal brand followers. Is it still possible to create more engagement and growth through organic reach on social media? The answer is most definitely yes, and the influence from groups is a tremendous asset to that strategy. When you become active in groups your business is building long-lasting relationships. A simple branding image is important if you host your own group, which I highly recommend. Here are a few ways you can leverage these with successful results. The Right Way To Interact With Social Media Gr..